888 Holdings is getting ready to unveil online poker and casino games using their own brand name very shortly in New Jersey. The plan is to do this within a few months when the state reverses the ban on Internet gambling. This ban was created in 2006 by Congress and was highly not favored by companies like 888 Casino. These companies had already planted roots in the US.
Because New Jersey lacks revenue they are opening up opportunities for the European players with myriads of proficiency in the industry. 888 had an agreement with U.S. partner Caesars Interactive Entertainment to use the brand in three states, New Jersey being one of them to pave the road for relaxing rules on online gambling.
The CEO said they are very excited and ready to go. They are also working with regulators in Nevada and Delaware to do the same thing that is being done in New Jersey. The release of this favorable news has already caused a rise in 888’s third quarter revenues that soared 5% to $97 million.