While the agreement between the online gaming brand Pinnacle and one of the top online slot develop0ers Betsoft did not come as a surprise to many in the industry, it did signal that Pinnacle is determined to expand its slot title offerings. Pinnacle is already well-known for its traditional sports betting and eSports betting; the company now provides live table play, traditional table games and slot titles to several European markets. The deal with Betsoft will increase what Pinnacle can offer European markets and markets all over the world. Pinnacle is looking to become a larger figure in the online gaming world, and signing up with Betsoft is a big step in that direction.
Pinnacle began offering traditional sports betting when the company was created in 1998; in 2010, the company became one of the first traditional bookmakers to begin taking wagers online and was an early innovator in the now fast-growing eSports market. Since then, Pinnacle has taken over eight million bets from online players and has established itself as a leader in online sports betting. The company is now expanding its reach into the slot and table games section of the industry and teaming with Betsoft is a big step in the right direction.
The agreement also makes new Betsoft releases available to Pinnacle and everyone is excited about the potential that this brings; said Pinnacle CEO Paris Smith, “Betsoft is one of the most recognizable names in the iGaming industry, and we are thrilled to be working with them. Today and tomorrow, we want to offer our players the best possible experiences: that means embracing the newest innovations and integrating the best and most popular games. We strongly believe that our partnership with Betsoft will be essential in achieving all those aims, and we look forward to a long and productive relationship between our two businesses.”
Those at Betsoft are equally excited as Caroline Danielsson, Account Manager at Betsoft explained:“Pinnacle has a longstanding reputation for player satisfaction in sports and eSports betting, so when it began to significantly improve the quality and variety of its slot games, the company chose its partners carefully. We are proud to see Betsoft’s games added to Pinnacle’s carefully-curated portfolio, and we are confident that players will find our standards of quality and choice compelling.”
Betsoft provides over 190 online betting titles to a large number of online gambling providers; the company's SLOTS3™ series offers online bettors graphics that are closer in quality to movies and the latest console games. Betsoft was also one of the first companies to offer their games in moble form and have recently announced the company's new Shift™ platform that works for both mobile and non-mobile slot games while also reducing file size and increasing performance.