It’s billionaire Sir Richard Branson’s turn to get in on the action in New Jersey as his Virgin Group launch their own online casino in New Jersey. Virgin have partnered up with Gamesys and the Tropicana Atlantic City Casino and Resort and while they may be a little late out of the blocks it’s certain that Virgin will attempt to make a big entrance. It was always the plan to delay the launch and get the initial kinks ironed out first, such as the geo-location and credit card processing issues. Offering 30 games that include blackjack, roulette, baccarat and slots, the Virgin casino will launch on January 24th and Gamesys chief operating officer Lee Fenton stated that, "We've been rehearsing this moment for several years in the UK, including dealing with players who have bet more than $4.3 billion on Gamesys games in 2012."
Numbers have fallen way short of projection in New Jersey with just $8.4 Millions generated in the first 6 weeks of operations. Operators are of course pointing to the fact that it’s a whole new venture, and that in time revenues will increase and Tonio Rodio at the Tropicana said that, "Everybody needs to take into consideration that this industry is in its infancy, there will be mobile applications, and a lot of the slot content isn't operational yet." The numbers may pick up a little yet there is only so much of it to go around and another casino adding to the mix means that it will get even tougher in the Garden State.